About this book
Launching a business is less about a great idea but more about the capacity to execute that idea. This book is made to help aspiring entrepreneurs prepare the mindset and skills to launch and sustain a viable business that they enjoy.
It brings a practical and human-centric approach to the common gaps before the hustle of launching a business: procrastination, failure, growth mindset, self-awareness, motivation, prioritization, influence, pivoting, and others.
✍️ The book is written by Ivan Palomino [behavioral designer] and Dr. Haruka Marufuji [leadership researcher] with contributions from founders and subject matter experts: Zuleka Kaysan, Jorge Castellote, Dr. Alec Corthay, Michel Heitzmann, Egils Boitmanis, Alei Hassanein, Agni Skafidas, Joshua Berry, Mykola Takzey and Treesha Swami.
The Authors
Dr. Haruka Marufuji
Dr. Haruka Marufuji is a seasoned entrepreneur and academic with a deep-rooted passion for understanding the complexities of leadership and human behavior in a globalized world. Her entrepreneurial journey, spanning over two decades, has been marked by a rich tapestry of experiences across diverse industries and cultures.
As the Founder and Managing Partner of Altavant Consulting, Haruka has been successfully supporting the transformation of the retail landscape through innovative technology solutions. Prior to her entrepreneurial ventures, she held leadership roles at multinational giants such as Sony Corporation, Viacom, and Philip Morris, gaining invaluable insights into global business operations.
Teaching and supervising students in higher education has allowed Haruka to share her knowledge and expertise with future business leaders.
As a complement to her entrepreneurial endeavors, Haruka has held academic positions at University of Manchester, Middlesex University Dubai, and at American University of Switzerland. Her research, focusing on cross-cultural teams and leaders, has been instrumental in shaping her understanding of human dynamics within organizational settings.
Ivan Palomino
Ivan Palomino is a tech entrepreneur and leading expert in the application of behavioral science to culture change and learning. His tenure in senior leadership roles at global corporations saw him manage teams across all continents, implementing transformative programs in corporate transformation and innovation.
As an entrepreneur, Ivan has founded several tech startups and serves on the advisory board of multiple others. His work has impacted over 100 corporations, helping them cultivate high-performing, human-centric work cultures. He is the CEO of PeopleKult, a company dedicated to using behavioral science, technology, and analytics to advance next-generation work cultures.
Ivan is a sought-after speaker and writer on topics such as the future of work, human-centric work cultures, well-being at work, and the future of learning. His deep understanding of behavioral science and commitment to human development shine through his insights and practical guidance for entrepreneurs.
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